Take Google analytics reports, add in more detailed ecommerce transaction tracking and what you get is valuable information on shopper behavior on your webshop.

-Understand how many visits it takes for a shopper to make a purchase
-Understand how much time it takes a visitor to purchase once they have arrived.
-Easily understand your conversion rate (how many visitors it takes to create a purchase)
-View your best performing products
-Individual Products sold including total revenue and product SKUs
-Revenue by source, allowing you to see what source provided the most revenue
-Revenue by key word, allowing you to track the which key terms provide the maximum return
-View your best performing categorys
-Tracking Adwords campaigns including the revenue per campaign, average value, and conversion ratio

Unsure on what your reading, ask our experts in support! With Business Analytics for eCommerce we support all your questions, also offering you ways in which action can result in more sales.

An example
You question the report “visits to purchase” - Knowing how many visits to a site it takes to convert a visitor is key to success.
What if the report indicates that most visitors buy your products only after the third visit?
This means that we need to get a visitor back to your shop a third time to have any chance for a sale.

In this case we can advise you on how to reduce the number of visits it takes to buy the product.

Our advice could be:
Improve the product description
Change the keyword bidding strategy
Reassure the shopper of your delivery terms at the right place.
 

Take Business Analytics for eCommerce then add a dedicated consultant who (if you choose) runs your PPC account from google, yahoo, msn, facebook or others.., we link all PPC (pay per click) campaigns into one Google analytics report and we translate the report into human understandable facts!  When you approve we take the action for you to improve your Pay Per Click  and SEO/SEM results.

To run an effective keyword campaign there are many time consuming factors that you need to understand in order to run an effective campaign that returns you sales.

Every month we dedicate 10 hours from our experts to take action on your account, we proactively change your google settings to ensure your business  gets the best results possible.

1. PPC (pay per click) Keyword Research and monitoring: PPC Keyword Research includes searching for the right keywords. It includes Competitor Keyword Analysis and use of other keyword research tools like Google Keyword tool, Keyword discovery, spyfu, keyword elite etc. The duration of this activity depends highly on the product/services offered. If the website offers multiple Products/Services then this duration can be increased, as it requires separate keyword research for each product.

2. Ad Copy Research, Creation and monitoring: The creation of right adcopy is the backbone of a successful PPC Campaign Management. It is the very first appeal to the visitors. A right adcopy also boost up the quality score of the adgroup. It is the  process of creating the new adcopy and modifying the existing one according to the theme of the website in order to achieve high quality score.

3. Campaign and Ad Group Structure Set Up: Campaign and Adgroup Structure Set up includes grouping the keywords in a similar themed adgroups so as to achieve high quality score.

4. Setting up Conversion Tracking: It includes extracting the conversion Scripts and placing them in ‘Thank You’ Pages.

5.  Setting up Google Analytics: Setting of Google Analytics includes setting up the goals, extracting analytics scripts and adding filters

Buy extra consultant hours a month as and when you need us.  5 hours from our SEO/SEM specialist costs an incredible €100 and is only available for eXcommerce customers and partners.