Beat the credit crunch!
With retail sales on the high street falling, official figures show that online sales still retain stable even in these uncertain times.
in this blog we investigate ways for your online business to stand out among the crowd to take sales to help get you through the next year.
Invest in design!
Now is the time that your web shop should look more attractive than your competitors.
A well made design will consider your customer demographic, their gender, age and persona (what type of shopper they are) .
Your design has to work with your products and allow for clear navigation to the areas on the site that mark the "call to action" (this is the buy now, contact us, "do something" button / link or action.
How do you measure if your design works - Are you checking google analytics to trace which content areas produce the best return and maxmiseyour potential ?
If your design is not working you need to change it now!
Re-Bid Your PPC Ads, Acquire New Keywords
With many advertisers cutting their budgets, consider adjusting your pay-per-click ad bids and adding new keywords, re-postion your company.
Blog Advertising: Cheap But Influential
An October 2008 study from JupiterResearch and BuzzLogic found that more than half of regular blog readers said that ads on blogs had persuaded them to make an online purchase. Blog writers often engage in a sort of conversation, linking to other blogs, videos, or articles that are discussing similar topics. Try to find blogs that are discussing topics related to your store’s products. If you sell fashion apparel, look for celebrity-watching blogs, fashion review blogs, or blogs for female professionals. Placing an ad on these blogs will have a positive buying influence on your potential customers, and since many marketers are timid about blog advertising, rates are very low—especially in a recession.
Whatever You Do, Don't Stop Marketing!
When the economy slows everyone tends to cut spending, and the available retail market contracts. But consumers are still buying—albeit less—and they are still influenced by good advertising and marketing. Promoting your store in this recession can help it grow market share and sales both now and for the long term.